Welcome to all the new members who joined our group during this last week.

One of my goals for 2008 was to create my own information product and I have been working very hard on completing this on my own. The prime reason for doing this is for me to be able to help you to do the same thing.
I have used two resources to give me the guidance in actually doing this.
One is a book by Liz Tomey entitled "Create Your Own Information Products" (Click on the name to take you to the sales page where the holiday discount has been extended up to 31 January 2008.)
The other is a Workshop course entitled "Guru Slayer" which is run by Liz Tomey. This is a workshop that is currently running and we have just completed the second lesson, so this is work in progress.

The article today is the initial work that is needed to choose which product to create, and is the first in a series that will track my progress in developing my own product.

A short break for this week's sponsor.

This week's Article
Title - Finding your Information Product

The first step in creating your own product is to find a niche market and to find a product that would fulfill a need within that market. I know that you have heard this many times over, but it really is critical that you do this first. Don't waste your time developing a product and then find a market to sell it to. If you think about it it is the logical way to gain the edge you need. You wouldn't try to sell turf to someone living in an apartment.

The researching for a niche market does not need to be as difficult as you think. There are two choices. Follow the markets where the money is, or find a small niche market in one of your passions.
The procedure is the same for both types. If you decide on a subject that you are passionate about you will need to create a list of these subjects.
If you are going to follow the money markets, then you may want to look at the following markets that are currently considered the best:

• Stocks
• Fad diets
• Pets
• Real Estate
• Sex (Not porn, but guides to better sex, healthy sex, and the like.)
• Dating
• Get Paid to

Armed with the two lists, or just one list, whichever type of market you choose, Money or Passion, the guide as to whether the market has money to buy your product is to check out the market in the Clickbank marketplace. If there are many digital products available then in all probability this market will sustain another product. As you review each product in the Clickbank results, note the title of the product. As you move through each of the markets, evaluate whether it has potential for you, and can provide you with some ideas for the type of product you could create.

Once you find a particular market that you feel will work for you, then it is time to start researching it properly to find the product that you are going to develop. As you went through each market you made notes of the products already in the Clickbank marketplace. Look into the sales pages of these particular products and see what exactly is being provided. Make more notes as you move through the sales pages. Is there a something somewhere in this market that springs to mind that can provide better information than is currently available there. If so then this is a possible product for you.
If you have chosen two or more markets to research, continue through them one at a time. You may even find other possible products to develop.

At this point it is time to check out for more details on your chosen product(s). This you can do by going to article directories to find articles on the subject of your proposed product. This will provide the backbone to your research. Probably the best directory is www.ezinearticles.com, but there are hundreds of article directories to choose from.
Research all the articles related to your possible product and make notes of chapter titles that could form the skeleton for your book. If you have two or more potential products, then research them one at a time and create the chapter skeleton in each case. You will find that one product will rise to the top in terms of information that is available in the articles and elsewhere on the Internet, and this is the one that you should focus on for further development. Obviously, don't throw away the other research but keep it for another time - maybe your second best seller.

Please remember that you read all the information that is available, then write it out in your own style. To plagiarize work from other authors is classified as unethical, illegal, and you will eventually get into trouble doing so.
Well, that is about all for this article. I did go on a little longer than I intended, but I hope you got some ideas and will take action on them.

Look out for the next article in this series.

I hope that this week's issue was of interest to you, and maybe you found something that would be helpful in your own business. If so, I would appreciate any feedback you may have so that I can align future content to better suit your needs. Send them to newsletter@newbieshelp.com

Sincerely,
Derek Jones
Newbies Help - Editor

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