NEWBIES HELP NEWSLETTER - Article Marketing
  Issued 17 April 2007 ARCHIVE Ref # 716

Hi,

Welcome to all our new subscribers who joined us in the last week.
This week's theme is going to be Affiliate Marketing.  This is the simplest way of starting your Online Business as is demonstrated in Michael Cheney's "11 days to List Profit" (The link is shown in the "Something for the Newbie" section.)
Our article today looks at some of mistakes made when marketing an affiliate product and how to stay clear of them.

This week’s content:

1.  This week's Article entitled "Affiliate Marketing - Some Common Mistakes Made"
2.  Something for the Newbies
3.  Something for the Oldies
4.  Recommendation

1.         This week’s article

Title:    Affiliate Marketing - Some Common Mistakes Made

Having an Internet business, which earns you money on auto-pilot is very exciting. Although it's easy to make money with affiliate marketing, only a very small percentage of affiliates make a lot of money.

By following the advice in this article, not only will you avoid the common mistakes most affiliate marketers make, but you will also learn how to select programs that make you residual income for many months.

With affiliate marketing a vendor pays people (affiliates) a certain percentage of the sale price for merchandise sold. It's a win-win situation because the affiliate simply refers people to a website and does not have to worry about fulfilment, and the vendor gets people to advertise for them and only has to pay them after they make a sale.

Here are some common mistakes most affiliate marketers make, and why you should avoid them:

  1. Sending people directly to an affiliate's website.

    You spend so much energy, time and money to advertise. When you send people directly to a vendor's website you only have one chance to get the sale. If they don't buy they are gone. The best way to do this is to send people to an opting page, where you give them something of value for free, in exchange for their email address. That way you can follow up with them at a later date and have the opportunity to sell them other products.

  2. Creating a website with a gazillion affiliate links, tons of flashy banners and all the colours of the rainbow.

    You don't want to overwhelm people because when that happens they are gone. Instead, offer an honest review of a product, pre-selling readers on its benefits, and on how it will help them.

  3. Falling victim of affiliate commission theft.

    Yes, commission theft is a very big problem. While, you cannot eliminate it completely, there are some steps you can take, to minimize it dramatically. Two methods you can use are cloaking and redirecting, instead of having the affiliate url in the form: http://www.vendorswebsite.com/?id=imakemoneyoffofyou

It takes the same effort to refer a sale for a one-time purchase product than it takes to refer one for a residual payment product. Therefore, it makes good business sense to try and market affiliate programs with recurring commissions.

In choosing residual payment affiliate programs, you should consider the stickiness of the services you are promoting.

For example, you refer a sale for a membership website which only offers resale rights to products, and nothing else to keep the customer from cancelling. People can join, download all the products and then cancel within the same month.

On the other hand, consider referring a sale for web hosting or for an autoresponder service. These services will be essential for the customer's business, and he/she is therefore not likely to cancel for a very long time or until they give up their online ventures completely.

In conclusion, you should try and avoid the common mistakes that affiliate marketers make by sending your customers to an opt-in list first, pre-selling them to the product's benefits, and by avoiding affiliate commission theft. In addition, you should be going after programs with residual commissions but be sure to always evaluate the stickiness of the product you are recommending. To be able to do that, the best way is to try the product yourself first.


2.         Something for the Newbies

Need to know how to get started with an Online based business with the minimum costs, then take a look at "11 days to List Profits" which is a set of videos generated by Michael Cheney where you can look over his shoulder as he goes step by step in finding a niche, finding a product, and then setting up the basis of a business to create a subscriber list and start selling the product.  The videos are very detailed and seeing it done may give inspiration for you and your business. I bought it and I know it works. I would strongly recommend that you take a look.

http://newbieshelp.com/Recommends/MC/11days.html

3.         Something for the Oldies

Chris McNeeny's book is called "Day Job Killer" and it shows in great detail how to make affiliate marketing work. Chris has a no nonsense approach and does not mince words, but gives out ALL the facts on how to do it.  It's a pleasure to read and learn something new.  I have adopted some of Chris' methods and can say that they worked extremely well for me  At least have a look at the sales page - it is full of backup information and worth the visit:

http://newbieshelp.com/Recommends/DJK/

4.         Recommendation of the week

When I started my online business a couple of years ago, the first affiliate marketing program that I joined was Internet Marketing Center (IMC). The Internet Marketing Center's top rated Affiliate Program is 100% free to join and gives you the ability to instantly create an income stream with minimal effort, without any cost or obligation on your part. To start maximizing the profit-producing power of your web site in the next 10 minutes, go to...

http://newbieshelp.com/Recommends/IMCAFF
 
... and take advantage of the arsenal of Internet marketing tools they provide you with just for joining!


I hope you gained some valuable information in today's issue.  Please send any comments you may have, whether complimentary or not, to [mailto:newsletter@newbieshelp.com].

Sincerely
Derek Jones
Newbies Help Newsletter - Editor


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