Hi,

Welcome to all our new subscribers that joined in the last week.
The confusing part of starting an Internet based business is the new language that you will need to learn.  One of the first you will come across is the "NICHE".  Today's article gives a few pointers as to how important finding your own niche is and how to start the necessary research to get you started.
The Newbies and Oldies items are the tools I use to collect the research that I do for each niche market which I think may present the most profitable market to get into.

This week’s content:

1.  This week's Article entitled "What is a Niche Market Anyway?"
2.  Something for the Newbies
3.  Something for the Oldies
4.  Recommendation

1.         This week’s article

Title:    What is a Niche Market Anyway?

You are interested in starting a home-based business. You also want to use the Internet for your work-at-home idea. However, you are not sure if you can make money online. To make matters worse, you are confused about what home-based business opportunity to pursue.

If this sounds like you, rest assured that money can be made online with a home-based business. You don't need to study for years until you can reap rewards. There are sound business concepts that have been taught and proven to be true by some of the most highly successful marketers in the world. What is the top sound principle that will ensure your success? It is choosing the right niche market.

You might be wondering what is a niche. A niche is simply a group of people with similar interests and needs. They are very passionate about their topic of interest. Think of a small pond packed with starving fish and you have the bait specific to their needs; they will like what you have to offer the best. This, in essence, is a niche.

Why a niche market? Well, unless you are a huge corporation with bottomless pockets, niche marketing is the way to go. You see most of the large corporations blow off niche markets because they are not trying to make an additional $1000 to $15000 per month like many home-based business entrepreneurs and other small business owners. They are seeking to make millions per month, which is good for you because you don't have to compete with those companies that have massive marketing budgets.

It really is easy to find potential customers in niche markets. Here are some examples:

Motor Home Owners
Carpet Cleaner Business Owners
Restaurant Owners
Winter Camping Enthusiasts
Siamese Cat Owners
Dentists
Landscape Company Owners

You get the picture.

Before you decide which niche market to target for your home- based business, here are four important points to consider:

1. Is the market easily defined and reachable? Do you know where they hangout? What kind of trade journals or publications do they read? Do they have clubs or are members of particular organizations?

2. Is the market small enough that you will not have tons of competitors, but still large enough for you to make a good profit?

3. Does the market have the money to spend?

4. Does the group have an insane passion for their hobby or topic of interest? Do they eat, sleep, and breathe their hobby? Are they constantly seeking more information related to their subject? A great example of this would be golfers and NASCAR enthusiasts!

Doing research related to these questions will help you pick the perfect niche market for your home-based business.

As you think about starting a home-based business and what market to target, follow the above suggestions and you will be way ahead of many other home-based business opportunity seekers who want to start a work-at-home business.

2.         Something for the Newbies

A great little tool that I have used for some time now is called Sonic Snooper.  It is a software that you use on your desktop and it searches for websites that are optimized for the keyword that you have entered.  You can review each website and if you find some information that may be useful as a basis for content for your own site, or a report, etc., you highlight the section and then drag it into a box at the bottom of the screen.  You can add as many selections as you require, and when finished, it is saved as a text file.  The data includes the url for the website and the data that you copied across.  It is very simple to use and has saved me many hours in gathering data.  Check it out at:

www.newbieshelp.com/Recommends/JJ1/

3.         Something for the Oldies

This is another excellent tool for researching a niche or a product.  It is called The Search Automator Pro by Derek Franklin.  Version 3 has just been issued and it is more powerful than before.  This is a tool that will take a keyword, and within seconds, turn it into a treasure-trove of Websites, eBooks, tutorials, resources, checklists, guides, tips, tricks, articles, MP3s, videos, images, and more.  Use it to find your niche along with a product for that niche. I use this tool in my business and I can recommend it as an excellent investment.  Watch the video on the website and you will be amazed at the power of this tool. Check it out and see -

http://newbieshelp.com/Recommends/DF/

4.         Recommendation of the week

Liz Tomey is a prolific publisher of Resale Rights products and she has now started her own membership site where there is a wealth of Resale Rights E-products available for you to use to resell from your own website. Over the last few years, Liz has produced many E-products of her own and offered them up in packages of  four always at a reasonable price so that the Reseller can make a some profit. The membership will be limited to 300, so the sooner you take action the better.

http://newbieshelp.com/Recommends/LT/mpom.html

I hope you found something of interest that may be used in your future business.
If you have any comments or questions please send them to [mailto:newsletter@newbieshelp.com]

Sincerely
Derek Jones
Newbies Help Newsletter - Editor

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