NEWBIES HELP NEWSLETTER - Affiliate Marketing
  Issued 13 February 2007 ARCHIVE Ref # 707

Hi,

Welcome to all our new subscribers.
One of the easier types of business that is available in Internet Marketing is orking as an affiliate.  If this is your chosen method of operation for your business then today's article may help get started as well as the resources I have included.

This week’s content:

1.  This week's Article entitled "Strategies for Successful Affiliate Marketing"
2.  Something for the Newbies
3.  Something for the Oldies
4.  Recommendation

1.         This week’s article

Title:     Strategies for Successful Affiliate Marketing

Many people make a serious income from marketing other people's products. Unfortunately, many more spend time and effort in this area and see little or no reward. The good news is that not much usually separates the successful affiliate marketer from the novice. In this article we will look at some strategies to improve your results selling affiliate products.

1. Pick the right product
Generally you want to pick a product that has a higher affiliate commission and a higher price. However, it is Return on Investment (ROI) that is more important. In other words, if you spend $5 to make $10 you have a 100% return. If this scales up well you may just need to increase your advertising spending to get a large amount of money. On the other hand, if you market an expensive product that gives a large return, but it costs you more to advertise than it does in commissions then you are going to lose money.

As well as price and commission you need to examine the potential conversion rate. A product with a great sales letter and other benefits may be much easier to sell.

Timing is also important. If you can find a hot product before the majority of the market you are going to do well. If the product has already been flogged by your competition you may struggle to make any sales.

2. The money is in the list
You have probably heard this over and over again but the question is - Have you taken any action in this area? It is much easier to sell to existing customers than create a new one. Rather than sell one off products you should look at getting sign ups to your OWN list. From here you can continue to sell over and over again. However, you also need to provide good content or add value in other ways otherwise the unsubscribe rate will be high.

3. Spend money to make money
Sometimes you can get free advertising that works, but more often than not you have to spend money to make money. For example, you could run an AdWords campaign to send people to a sign-up page for a free 5-day course you set up using an autoresponder. Every subscriber is going to cost you something but over the long term as long as the ROI is positive you are going to make money.

4. Test, test, test
You need to continually test your ad copy, your traffic statistics, your sign-up rates etc. In particular, you should try a small-cost advertising campaign to see if it is going to be successful before putting a large amount of money into it. Find out what other successful marketers are doing. Read articles, participate in forums and if you can, get a mentor.

Who knows, using these strategies you may turn from a novice affiliate marketer to the next 'super' affiliate.

2.         Something for the Newbies

Being a Newby to the Internet Marketing business can be very daunting, but I found one of the Super Affiliates, Rosalind Gardner, had a very good eBook on Affiliate Marketing called "Super Affiliate Handbook".  It goes through the trials and tribulations of starting a business as an affiliate and provides a wealth of information and sources for almost anything you will need.  The book sells for a very reasonable price, and I found it well worth the investment.  Why not check it out:

http://newbieshelp.com/Recommends/RG/

3.        Something for the Oldies

I bought Chris McNeeny's book on Affiliate Marketing called "Affiliate Project X" when it was issued last year and found a whole host of new tricks and tips when working in Affiliate Marketing.  Chris looks at things in a different way to others and actually tells all his secrets.  He has just released a second book called "Day Job Killer", which is supposed to be the follow up.  Well, I thought since the first book was so good, why not trust Chris once more.  This second book is better than the first and goes into a lot of detail on other new tactics he has used to be successful.  I would certainly recommend this second book.  At least have a look at the salespage - it is full of backup information and worth the visit:

http://newbieshelp.com/Recommends/DJK/

4.        Recommendation of the week

One of the hardest jobs in promoting your product is sorting out the right keywords. One tool that I have used for quite a while now is called Keyword Elite.  This piece of software really takes the grunt work out of keyword research and analysis.  It even lets you get into your competitors' details and look at their incoming links. Brad Callen has a wealth of information on the product at the website and even videos to show you how to use it. I have come to rely heavily on Keyword Elite in the last 6 months and think it well worth a vist:

http://newbieshelp.com/Recommends/BC/

I hope that this weeks newsletter has given you some assistance in the starting or development of your business.
As always, all comments are welcome, just email me at: newsletter@newbieshelp.com.

Sincerely
Derek Jones
Newbies Help Newsletter - Editor

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