NEWBIES HELP NEWSLETTER - Article Marketing
  Issued 30 January 2007 ARCHIVE Ref # 705

Hi,

Welcome to all our new subscribers.
In the early days of starting up your online business, driving traffic to your website seems to be the biggest hurdle that needs to be overcome. Articles provide the basis of two of the main elements for finding traffic. The first is articles written by you and published, while the second is articles relevant to your website theme as content on your website.

Our featured article today tries to define some of the "dos and don'ts" of publishing articles.

The recommendations I have provided today are also related to articles and although you might say that one will fit all circumstances, that is not strictly true.  There is something different in all of them and I use all three in my own business.

  1. I use the Instant Article Wizard to create articles which I want to publish.

  2. I use the Website Content Wizard to create variations of the article I created in item 1 to try to eliminate the possibility of "duplicate" content.  If I publish the single article to ten article directories, nine of them are duplicateswhich will lose me the value of the links back to my website. With the variations, I issue one to each article directory and keep the search engines happy with no duplicate content.

  3. The Article Builder I use to create web pages from my own articles or PLR articles that I have bought.  The comments or "tips" as Jonathan calls them are pulled from his database of articles, and I have been able to create web pages for my site which are giving me reasonably good Adsense returns as well.

This week’s content:

  1. This week's Article entitled "Article Marketing - The Good, The Bad, and The Ugly "

  2. Something for the Newbies

  3. Something for the Oldies

  4. Recommendation of the week

1.         This week’s article

Title:    Article Marketing - The Good, The Bad, and The Ugly

Article marketing seems to be the latest rage and with good reason. It's by far the best free method of promoting your business and increasing your sales and opt in subscribers.

By submitting your articles to article directories, article announcement lists, and ezine publishers, you accomplish several things.

First, you establish yourself as an expert in your field. Readers are more likely to listen to you if they feel you know what you are talking about.

Second, by attaching a resource box to your article, you are giving the reader a link to your website. If the reader is impressed with your knowledge, they will likely click on your link to see what it is that you are offering.

Third, you increase your search engine page rank by providing a non-reciprocal link to your website. Search engines seem to give extra weight to non-reciprocal links in their page rankings.

But many marketers are not comfortable writing their own articles. They just do not know how to put their thoughts into words. Or worse yet, they do not have any thoughts worth printing.

That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.

Therein lies the problem. Depending on how these articles are used, the results can be good, bad, or downright ugly.

The Good: As stated previously, private label articles, when used correctly, can give the non-writer a big advantage over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good.

The Bad: A common mistake made by marketers using private label articles is getting lazy. They simply copy and paste the article and submit it, as is, with no personalization.

At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you really think they read every article that comes in? Not likely.

They get dozens, even hundreds of submissions every day, so it's unlikely that your article will actually be read.

But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected.

So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph.

The Ugly: Many marketers load so many links in their article that it becomes one long ad. This will not only get you rejected, but eventually banned if you do it often enough.

A good article contains useful information to the reader whether they buy your products or not. Give them good content and you will increase the chances that they will click your link in the resource box.

Private label articles are a great tool, but do not get lazy!

2.         Something for the Newbies

Learn how Instant Article Wizard fooled human reviewers into thinking Jonathan Leger was an Expert on subjects he knew nothing about! This site is well worth the visit where Jonathan demonstrates how to create articles in as little as 15 minutes, even with little or no knowledge of the subject, and to submit to free article sites and get hundreds of back links to your web sites.  I use this program and can confirm that it works just as easily as Jonathan shows in his video.  Check it out at:
https://paydotcom.com/r/9912/jonesdl/403420/
http://www.newbieshelp.com/Recommends/JL2/

2.        Something for the Oldies

This is  an excellent program that adds unique content in the form of "tips" that are added alongside the article, making them look unique to the search engines. The program creates a page which also includes Adsense that is strategically located for the best results. The articles generated can be made exported in several formats - HTML, PHP, RSS2 feed, MySQL, and For Wordpress and Blogger blog. The program will provide a large number of articles for a related keyword,
all taken from a database of articles with more than 280,000 article available to choose from.
You can sign up for the free basic membership and test it out at:

http://www.newbieshelp.com/Recommends/JL1

3.        Recommendation of the week

I'm sure that if you are like me, you are always struggling to come up with new content for your websites and blogs.  Again, like me maybe you have tried every content spinner there is, but this one is far superior to those others.  It is called Website Content Wizard.  It is a tool you can use to create hundreds of pages of unique content in just seconds. It takes a little extra time with the first few articles, but then the software learns from what you are doing and will do it automatically for you in the future.  The quality of the content produced is truly amazing.  Just go here and look at the videos to see what I mean.

http://www.newbieshelp.com/Recommends/WCW/

I hope that you were able to get some ideas from today's newsletter to take forward and utilise in your business.
As always, I would greatly appreciate any comments or questions regarding this week’s newsletter contents. As always send them to;

[mailto:newsletter@newbieshelp.com]

Sincerely
Derek Jones
Newbies Help Newsletter - Editor

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