NEWBIES HELP NEWSLETTER - Niche Marketing Research
  Issued 23 January 2007 ARCHIVE Ref # 704

Hi,

Welcome to all our new subscribers.
One of the most time consuming tasks I have found in this business is in deciding on a niche market, and also creating the content for this market.  A lot of time and effort is required in researching to find your niche, after which more time and effort is necessary to research the niche specific information so that you can regurgitate it into high quality content that your customers will salivate over.
Anything that makes this task easier is welcome, and I have found a couple of items that I use and have saved me a lot of time. The details are given later in the email.
This week's article also gives you some ideas and also sources for information that you may not have tried as yet.

This week’s content:

  1. This week's Article entitled "Researching Information To Develop Your Unique Content"

  2. Something for the Newbies

  3. Recommendation

1.         This week’s article

Title:     Researching Information To Develop Your Unique Content

We live in a sea of information. And information overload is an increasingly common complaint. Part of the complaint arises because we get hit with different headlines that point to the same content. So we waste time on things that have no added value. Bummer.

When you email your list or put up content on your site, and assuming you want to generate loyalty, it's necessary that you have content others haven't seen a dozen times elsewhere.

If this makes sense to you, here are some ideas you can use to EASILY generate fresh content with a minimal amount of time and effort.

First of all, think about a subject in which you are interested. Let's say it's horticulture. Now if you're not aware of it, let me put you in the picture. Most people do web searches from Google's home page and stop there. Not at all creative. Not at all digging for information from which to develop original content.

So let's go exploring...

  1. Google has lots of tools besides just web searches. They let you check the news. (http://news.google.com) As of this writing, there are 1,680 news items listed by Google on the word horticulture. Bet you could easily do a summary of some of these articles and create your own content. But let's not stop there.
  2. Google also has "groups." (http://groups.google.com/) These are folks who like to discuss *your* subject. So now you can go even farther. Look up horticulture in their groups. Now this information is potentially gold. Why? Because you can see what it is about horticulture that lots of folks are interested in.

    Think you might be able to do a little research and come up with a free or even a for-profit report that gives them what they want?

    Check out Google's other tools, too. You can even get research info from universities through Google. Start here: http://www.google.com/intl/en/options/

  3. Next method: Do this search (keeping in the punctuation as written):

    +horticulture +free +filetype:pdf

    As of this writing, Google shows 196,000 hits for this query. What you get here are free downloads in pdf format about your subject.

    Now you can't simply copy and use it as your own information. You have to create your writing in your own words. But there's no law that says you can't summarize what you find in other people's works. To make the point, you could even call your work something like: "Survey Report: Latest from the Horticulture Front!"

  4. Go to Alexa.com. Do a search on your subject, in this example, horticulture. It provides the exact same results as Google because it's powered by Google. So why bother, right? Wrong. Because Alexa *does* provide value added information.

    When you do the search, you don't want to click the link that takes you to the listed site. Instead you want to follow the link that says "Site info." When you do this, you'll find a section called: "People who visit this page also visit." This can be very valuable because it potentially shows *what the marketplace is interested in.* This can enable you to tailor your information product to what people want.

These are just some of the easy ways to branch out your explorations and find gold to weave into golden braids.

Golden searching... :)

2.         Something for the Newbies

A great little tool that I have used for some time now is called Sonic Snooper.  It is a software that you use on your desktop and it searches for websites that are optimized for the keyword that you have entered.  You can review each website and if you find some information that may be useful as a basis for content for your own site, or a report, etc., you highlight the section and then drag it into a box at the bottom of the screen.  You can add as many selections as you require, and when finished, it is saved as a text file.  The data includes the url for the website and the data that you copied across.  It is very simple to use and has saved me many hours in gathering data.  Check it out at:

www.newbieshelp.com/Recommends/JJ1/

3.         Recommendation of the week

I am really excited to share with you one of the most incredibly useful, and powerful new tools I've seen come out in a long time!  I have only just purchased this item and I have been using it now for the last four days.
If you're in the information business (create infoproducts, research niches, or simply research information), this is for you.
Recently, a fellow by the name of Derek Franklin, who's better known for writing and selling over 250,000 computer books about Internet technologies, released this program. It's called Search Automator Pro, and according to Derek, it's purpose is to 'take a keyword, and within seconds, turn it into a treasure-trove of Websites, eBooks, tutorials, resources, checklists, guides, tips, tricks, articles, MP3s, videos, images, and more.  He's not kidding!
If you've ever been at a loss for quality content, information, or inspiration, you need to take a serious look at Search Automator Pro.
The Search Automator Pro homepage has a short demonstration video, and Derek offers a 10-day ecourse on some of the easiest and fastest ways of finding the content you want (audio, video, articles, tips, eBooks, etc.) online. You really don't want to miss this :

www.newbieshelp.com/Recommends/DF/

 

Since one of the most important tasks for starting an Internet based Business is to search out your particular niche market, and then to create content for your website or blog, these tools can help greatly in finding the places to look.
Have a fruitful time researching………………

Sincerely
Derek Jones
Newbies Help Newsletter - Editor

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